Axe Rise
The stimulating ingredients in Axe Rise shower gel are designed to help men wake up faster and stay alert to opportunities with the opposite sex.
A stimulating blend of ingredients
Axe is helping guys make sure they don’t miss a chance to get the girl, thanks to the stimulating blend of ingredients in new Axe Rise shower gel.
Recognising that young men tend to stay up late and consequently struggle with early mornings, Axe Rise, sold as Lynx Rise in the UK, is formulated with a unique mix of zesty lime extract and naturally energising Himalayan minerals.
The result is a shower gel that stimulates the senses, ensuring that men don’t sleep through opportunities to impress the opposite sex.
Wake-up call
As Axe experts realise, girls appreciate it when guys remember those all-important little details. And first thing in the morning, that’s never easy.
“A snoozing guy is in very real danger of missing out on the details, on the girl and therefore on the chances of success with her,” says Giovanni Valentini, Brand Director for Axe Skin.
Attention to detail
To help men improve their attentiveness, Axe has also launched an online campaign, warning guys around the world about how their early morning drowsiness can seriously damage their results in a dating game.
An Axe Rise video where a bleary-eyed man misses out on a gang of gorgeous girls right under his nose has proved a YouTube hit. And a series of games puts guys to the test on the Axe Facebook page, measuring how well they can remember women’s names. A virtual blast from a cold shower is the price for getting the details wrong.
