Good food matters
Knorr believes that good food matters. It adds untold pleasure to our lives. And everyday meals can be just as magical as special occasions. Food is not just fuel, it really is the glue of life. This conviction lies at the heart of Knorr's success - it is Unilever's no. 1 brand.
How it all started
A passion for good food goes right back to Knorr's earliest days. The business was formed in 1838, when founder Carl Heinrich Knorr pioneered experiments in drying seasonings and vegetables to preserve their flavour and nutritional value. He set up a factory in 1838, producing the first Knorr product – which was called ‘Erbswurst’ or ‘Soup Sausage’ – a quick supplement for industrial workers. In 1873 Heinrich Knorr also dried soups which were sold in shops across continental Europe. By 1885, pre-cooked foods were developed. Since then Knorr has become an international brand offering a wide range of bouillons, soups, seasonings, sauces, soupy snacks, dressings and frozen and ready-made meals.
In 2000 the Knorr Brand was acquired by Unilever through a merger with Bestfoods. Unilever announced a major programme to invest £20 million in the Knorr brand, with 120 products relaunched and launched under the Knorr label in the UK.
Knorr Vietnam
Starting its business in Vietnam in 2000, Knorr has launched many high-quality and modern products with the main aim to help Vietnamese women to have a more perfect life. With a deep understanding of the difficulties of modern Vietnamese women in that they have to do well in both the roles of being successful women in society and taking care of their families, in which cooking seems to be the most time-consuming task, Knorr continously introduces new and helpful products such as Knorr Meaty Granule, Multi-purpose seasoning powder Knorr Dam Dang, Knorr Dipping Fishsauce, etc.
Especially, in April 2001, after one year since the merger between Bestfoods and Unilever, the launch of Knorr Meaty Granule was really a remarkable milestone to the Vietnamese seasoning market since it changed the traditional way of seasoning with sugar, salt and MSG.
New ideas
Consumers see Knorr as a passport to world cuisine, adding new ideas and new twists to old favourites. Knorr has the history and knowledge to move effortlessly between cuisines and countries.
Key facts
Knorr is a trusted and popular brand, recognised and appreciated all around the world:
- It's Unilever's no. 1 brand, with annual sales of more than €3 billion.
- In Vietnam, Knorr is the leader in the granule market with total share of more than 70%
- In 2005, Knorr Vietnam achieved the growth rate of over 100%.
- Knorr products are currently sold in more than 80 countries and it is growing fast beyond its European heartland, particularly in Latin America, Africa, the Middle East and Asia.
- In Germany, more than a billion salads are served with Knorr 'Salatkronung' dressing mixes each year.
- The Knorr logo contains the original signature of Carl Heinrich Knorr, the founder of the company.
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