Cleaning expert for your house
Sunlight started as mildly abrasive cream cleanser. Today the brand offers expert liquid dish-washing solutions, floor care solutions for multiple surfaces and all-purpose specialist trigger sprays.
The products offer superior grease cutting benefits to its consumers, with value added products amplifying benefits of stain removal and odour removal. Whether it is a clean dish leading to a delicious meal or a clean floor leading to a cool house, Sunlight takes perfect care of the daily cleaning needs of its consumers.
Currently the dish-wash range consists of three variants:
- Lemon is the core variant which offers its consumers superior grease cutting benefits
- Green Tea is a value added variant, which pushes the limits of grease cutting on multiple surfaces (especially plastic), together with the benefit of odour removal
- Vitamin E is the second value added variant that offers superior grease cutting together with the benefit of hand-care.
The floor-care range consists of three variants, Pink, Green and Menthol. Each provides its consumers with the core benefit of an expert cleaning solution, in terms of grease cutting and stain removal from different surfaces. The variants provide differing sensorial experiences, leaving the house with a unique and pleasant fragrance.
The portfolio also contains the Sunlight spray, the formulation of which is designed to remove grease and stains in the kitchen and can be used on a variety of surfaces such as cooking gas stove, etc.
Did you know
- Lemon and Green Tea are known ingredients for providing superior grease cutting benefits
- It is observed that in certain parts of the country, consumers stop using dish-wash liquids in the cold weather, due to low greasiness of the dishes. However, to get that completely grease and odour free utensil, usage of a dish-wash product is still needed.
- Plain water used for cleaning the floor does not remove grease and stains. This can be a potential safety hazard. It is important to keep the floor completely grease and stain free: benefits brought to you by Sunlight’s floor care range.
Innovations
In early 2005, we re-launched the Lemon variant from Sunlight Dish-wash. The product now offers exceptionally superior grease-cutting benefits to its consumers.
In late 2005, we re-launched the Green Tea variant from Sunlight Dish-wash. Understanding its consumers’ needs, the brand realized that users wanted stronger grease cutting and odour removal from dishes. The same thought was captured and translated into an efficient product containing the power of double green tea extracts and lemon juice, which are both known ingredients giving superior grease cutting and odour removal. The product efficacy is evident from the fact that Sunlight Green Tea is able to remove the toughest of grease stains and odour from even plastic ware, considered to be the toughest surface to remove grease from!
Key facts
- Sunlight commands market leadership (in value) in both its operating categories, Dish-wash Liquid and Floor Care.
- Sunlight Floor care came into existence with the migration of the product range from the Vim brand. The migration has been successful with Sunlight Floor care reaching market share levels of erstwhile Vim floor care.
- Sunlight dish-wash has a mammoth range of SKUs across its variants, each catering to the specific needs of a different set of consumers.
From our range
