The route to sparkling confidence
We, at Unilever, recognize that for you to stand out among the crowd you need to feel exceptionally bright and sparkling ... and so do the clothes you wear. And thus Viso … because no other brand delivers on its promise of whiteness the way Viso does.
Viso was a privately owned detergent company born in 1961 and based in the southern part of Vietnam. The company that owned the Brand entered into a joint venture with Unilever in 1995. Over the last 10 years, it has come to play a significant role in our Laundry portfolio, with two strategically priced variants - Viso Lemon, which offers you great value for money and Viso Bright White in the premium segment, which was launched in early 2005. Viso, thus, is a local brand with a global Unilever positioning.
Innovations
In addition to maintaining the brightness of new whites, we added revitalizing hydroactive crystals which also promise to recover the brilliance of your old, faded whites, resulting in a more radiant, brighter you. Viso helps you translate the brightness of your whites into progress in your life because good dressing is a stepping stone to success and symbolizes progress in every venture you undertake.
Viso Bright White was launched in March 2005 with a focus on setting a new standard of white in the market. March 2006 sees a re-launch of Viso Bright White aimed at whiteness recovery and supported by clutter-breaking, exciting activation involving celebrities in an MTV style. Watch out for the Whitesavers - a band of artists who will travel across the country as a road show rescuing the faded whites of consumers like you.
Viso - making you feel fresh and confident as new - everyday!
