Dove

A brand that keeps to its clinically proven promises

To help you enjoy your own brand of beauty, Dove provides a wide range of cleansing and personal care products that makes a genuine difference to the condition and feel of your skin and hair. Now the world's top cleansing brand, Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of all women have dry skin.

Bringing out your real inner beauty

This promise remains at the heart of the brand and has been extended to a number of other products. It is also supported by the industry's longest-running medical programme. Since the 1980s, for example, we've launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, giving you a comprehensive range of solutions to bring out your true inner beauty.

Real results for real women

Our commitment to delivering real results is mirrored in our advertisements. For over 40 years, we've been using real women in our ads, without any re-touching. Our current campaign has been featured on over 25 major TV channels and in more than 800 articles in opinion leading newspapers from El Pais to Le Parisien, from The Sun to The Times, as well as in popular women's magazines.

Dove was officially introduced in Vietnam in 1996 with the brand’s famous skin cleansing product, Dove Cream Bar and Dove Shower Gel. To meet the growing needs of the Vietnam market, Dove hair care was introduced in 2000. With the brand’s expertise in hair care, Dove is able to provide Vietnamese women with a wide range of products meets the needs of the different types of hair.

Dove has been perceived as products that cares for real beauty. As such, Dove’s ground-breaking campaign for our new Dove Firming lotion features women of all shapes and sizes, is the latest example. This underlines our commitment to breaking down stereotypes and enabling you to celebrate your beauty.

Did you know

Asian women overwhelmingly feel that beautiful women have greater opportunities in life but few consider themselves beautiful. When asked how they would choose to describe themselves, nearly a third chose “simple or natural” followed by “average or normal.” Across Asia, fewer than 3% said “beautiful” and only 1% of women in Vietnam called themselves beautiful. Vietnamese women ranked among the highest for satisfaction with family and romance but among lowest for beauty.

Major findings for Vietnam also reveal that when asked about who shapes women’s own opinion about their own beauty, the husband is far more influential than elsewhere with 54% of women there saying the husband is the key to shaping the woman’s opinion of her own beauty, while a very few women in Vietnam rely on their own opinion. When asked about the parts of the body that most influence the way a woman feels skin (88%) and tummy rank highest (83%). Women in Vietnam are happier with their breasts than most, with 42% saying they are satisfied.

Innovations

Retrace historical launching since the brand established in Vietnam

• 1996: Launched Dove Cream Bar and Shower Gel
• 2000: Launched Dove Shampoo and Hair Conditioner
• 2004: Launched variants for Dove shampoo and Hair conditioner
• 2005: Launched Campaign for real beauty and Innovation ranges of hair care for Dry and Damaged hair       

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