P/S

P/S - Oral protect today for a better tomorrow

P/S has been a famous Vietnamese brand since 1975. It was originally a state company and joined the Unilever Oral Care Family in 1997. For 9 years up to now, P/S has been a flagship in the Vietnamese toothpaste market.  P/S has an international standard with Unilever advanced technology recognized by the FDI – the World Dental Federation. P/S is the brand for the family, highly focused on social activities to improve Vietnamese oral health.

Innovations

1998, launched P/S Double Protection – which was re-launched in 2005 - superior anti-cavity with CaGP.

2000, launched P/S Salt - contains Sea Salt, helps prevent tooth decay and gum diseases.

2002, launched P/S Green Tea. This was the first ever Unilever introduced toothpaste produced with green tea essence.

2004, launched P/S Triple White, with 3 whitening ingredients NCC, Granules, Perlite for triple whitening action.

Key facts

Protect Vietnamese Smile (PVS)

• Started in 1998
• Coordinated with Ministry of Health and Ministry of Education.
• This is an oral care education program with the objective of providing oral care and hygiene education to the Vietnamese community, especially children and women.
• After 9 years, PVS has offered free dental check-ups and treatment for more than 2 million Vietnamese children and women.      

Diamond Sponsor of Operation Smile (OS)

• Sponsorship started from 2003.
• This organization offers free operations for cleft lip children with the mission: “Changing Life One Smile At A Time”.      

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